Driving high ROI at lower support costs.Lower pricing than all other messaging category.Higher Open rate than traditional channels.New WhatsApp Price for Utility templates is lower on avg (varies by Geo).93% reduction in query volume across human-intensive channels.Enriched engagement features coming up making marketing interactive and delightful.~2X ROI for Sales & Commerce and 67% lift in Conversion rate.The value driven by each of the categories for WhatsApp Business Conversations are: Below, we’re highlighting the value that we’re driving with Conversations over WhatsApp for each of the 4 categories: How WhatsApp is aligning pricing with value:īusinesses world over have benefited from connecting with their customers over WhatsApp with higher open rate, higher engagement rate, and also offering conversational support. Please note: This is just the WhatsApp’s Conversation Based Charges and is not inclusive of the Gupshup’s fee. META’s Updated Pricing in USD ($) – Effective from Country Here’s an overview of the updated to conversation-based pricing: Effective June 1, 2023 You can learn more about WhatsApp Business API’s updated pricing on their official website. The rate card for all 4 conversation categories will change from region to region. Marketing Conversations: Templates that include promotions or offers, informational updates, or invitations for customers to respond / take action.Authentication Conversations : Templates that enable businesses to authenticate users with one-time passcodes, potentially at multiple steps in the login process (e.g., account verification, account recovery, integrity challenges).Utility Conversations : Templates that facilitate a specific, agreed-upon request or transaction or update to a customer about an ongoing transaction, including post-purchase notifications and recurring billing statements.Encourage more engagement with high returns on investment Service Conversations : Formerly known as UIC (User initiated conversation) All user-initiated conversations will now be categorized as service conversations, which help customers resolve enquiries.Summarising the 4 new conversation categories offered by WhatsApp Business API: Gupshup.io brings all the information you need about the new WhatsApp Business Conversations Let’s take a look at the 4 new categories: The conversation based pricing model will cover four types of conversations instead of the current two – User initiated and Business Initiated Conversations starting June 01, 2023. New WhatsApp Business Messaging Categories: The good part about the price change is that WhatsApp Business Messaging API is all geared to get more precise and ROI-focused and topped with new and updated platform features of Gupshup.io, we’re all set to deliver even better customer experiences. In this blog post, we’ll discuss all the details regarding the price change set to take effect on 1st June 2023 and provide an overall informational guide so you can plan ahead and ensure your company remains competitive. With the mobile messaging space continuing to rapidly expand, staying up-to-date on changes happening with WhatsApp Business API Price Change is a must for any customer engagement custodian.
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